Innovative for a digital Middle East

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Alaa Elshimy

Alaa Elshimy, vice president and managing director of Huawei Enterprise Middle East, gives a preview of what GITEX Technology Week 2018 visitors canexpect from the tech giant’s presence.

As ICT technologies develop rapidly and become integrated into more and more verticals, the digital economy is becoming the fastest growing, most innovative, and widest reacning economy.

It is an important driver of global economic growth and recovery, playing a vital role in unleashing the potential of economic development, driving the transformation of traditional industries, fueling sustainable economic development, improving social management and services, and fostering innovation.

New technologies like 5G, artificial intelligence, and smart cities are revolutionising how governments, businesses, and consumers interact with the world around them. Huawei is committed to helping our partners In the Middle East navigate the changing times. In the spirit of openness and sharing wisdom, we are hosting our third annual Innovation Day on the sidelines of GITEX Technology Week 2018. Held under the theme, ‘Innovate for a digital Middle East’ the one-day event is a platform for luminaries and industry experts to gather and discuss how all can work together to embrace digital transformation and forge ahead on the road to an intelligent world.

With the aim of promoting a 5G ecosystem in the Middle East region, we will start the day with a 5G Ecosystem Conference held under the theme ‘5G its Now, from eMBB to Digital Society.’ The second part of the event will focus on Al and smart cities, under the theme ‘Embrace digital transformation, the road to intelligent world’, where discussions, opinions, and snaring experiences will take place on how Al and smart cities are transforming and reshaping the world we live in.

As the Middle East undergoes rapid digital transformation, the leadership Is putting in place strategies to accommodate their digital agendas in their national visions. As a leading global provider of information and communications technology infrastructure and smart devices, Huawei views the Middle East as a significant market where the company can contribute to the development of the ICT industry, bringing digital to every person, home and organisation for a fully connected, intelligent world.

Huawei’s end-to-end portfolio of products, solutions and services are both competitive and secure. Through open collaboration with ecosystem partners, we create lasting value for our customers, working to empower people, enrich home life, and inspire innovation in organisations of all shapes and sizes in the Middle East region.

Driven by customer-centric Innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives Customers competitive advantages.
Huawei is committed to bringing its global expertise and latest innovations to the Middle East region and creating maximum value for governments, telecom operators, enterprises and consumers.


We are rapidly progressing on the digital agenda and entering the all-intelligent world. Our long-term enterprise strategy in the region is to build a digital ecosystem through which Huawei can help our Middle cast channel partners meet their customers’ needs by bringing in the most cutting-edge artificial intelligence products and solutions, enhancing connectivity and improving user experience across different domains. Through joint innovation with our customers, partners, and peers, we nope to achieve growth across all industries, creating a robust win-win ecosystem for organisations throughout the region.

As one of the largest ICT expos in the world and a gathering place for the Middie East’s government and industry leaders, GITEX is an ideal opportunity for Huawei to showcase our innovative products and solutions which are being deployed across multiple vertical sectors. this year, our presence at GITEX will be building on the importance of Al as one of the future’s leading technologies. Our participating in GITEX is designed to help all businesses and organisations step over the threshold and stake their claim in the intelligent world. We will use GITEX as a platform to launch and showcase a range of exciting new products, with a particular focus on Al. These will include:

  • Huawei’s full-stack, all-Scenario Al solutions.
  • The FusionCloud 6.5, a next generation enterprise-class full-stack intelligent private cloud solution
  • The FusionAtias intelligent computing solutions: an Al enablement platform based on ‘One Cloud, One Lake and One Platform architecture to help enterprises accelerate cloud migration and achieve digital transformation.
  • For unified cloud communication, we will showcase EC3000, the latest integrated platform to facilitate enterprise video conference and cloud communication
  • In the field of wireless technology, we will showcase the latest el. TEDSA solutions, wnicn overcomes the challenge of insufficient continuous dedicate spectrum resources around the world by using 4.5G technology to aggregate traditional VHF/UHF narrowband discrete spectrum into broadband Spectrum resources

To make the most of opportunities in this new world, all organisations need to embrace and activate intelligence through digital platforms that are open, agile and equipped with state-of-the art Al capabilities. we look forward to seeing you there!

Source: / Reseller Middle East