Dr. Alaa Elshimy
A VISIONARY and FUTURISTIC Managing Director & Senior Vice President @ Huawei Middle East
a credible, ethical and professional business leader well recognized at all levels of Governments and Multinational corporates.
two decades of
energetic leadership in establishing and emerging markets across Middle East, Africa and the Mediterranean.
industry 4.0 and digital transformation expert, in industries as, oil and Gas, utilities, education, aviation and ICT technologies as AI, blockchain, 5G and cloud.
EXECUTIVE SUMMARY
Visionary and results-driven C-suite executive with over two decades of leadership experience managing P&Ls up to $7B and 10,000 employees. Leadership challenges include transformational growth, digital innovation, and operational excellence across the Middle East, Africa, Central Asia, and the Mediterranean. Proven ability to scale businesses, revitalize underperforming regions, and deliver sustained profitability for global organizations. A recognized thought leader in Industry 4.0, competitive positioning, and value creation, known for fostering strategic partnerships, talent development, and stakeholder engagement at the highest levels. Forbes Global: Top Executive Management Award (2015)
PROFESSIONAL EXPERIENCE
- AI Genesis Group | 2025–Present | UAE
Founder and CEO.
- AI Genesis is specialized in AI driven business transformation, business process consulting and outsourcing. Leading innovation to optimize operations and drive digital transformation for global enterprises.
- Formed the world’s strongest vendor ecosystem for Huawei, increasing partner-driven business from 40% to 97%.
- HUAWAI TECHNOLOGIES | 2016–2025 | UAE
MD & SVP, Enterprise Group (Middle East, Central Asia)
- Achieved 500% revenue growth in five years, creating multi-million-dollar market segments and elevating Huawei’s regional presence.
- Spearheaded tailored Industry 4.0 vertical solutions, addressing digital transformation challenges for major government entities, oil and gas firms, and utilities.
- Built a unified, multicultural leadership team, combining local expertise with global standards to establish a competitive market differentiator.
HEWLETT-PACKARD ENTERPRISE | 2000–2016 | UAE
VP, Enterprise Group & MD, MEMA Region (2014 – 2016)
- Directed P&L for 76 countries, surpassing market growth 1.5x and achieving double-digit cost reductions alongside profit expansion.
- Executed a seamless corporate separation into HPE and HPI across all countries with zero disruption to business operations.
- Enhanced Net Promoter Score (NPS) and secured prestigious recognitions, including the Forbes Global Top Executive Management Award (2015).
MD – Africa & GM, Enterprise Group 2012–2014 | UAE
- Transformed Africa into a top three performing region, increasing revenue, market share, and customer satisfaction by 15%.
- Introduced a customer-centric approach, establishing a call center to better serve SMB clients and driving revenue growth.
- Hewlett-Packard Enterprise (continued roles)
- Business Unit Director (GCC/Egypt/Levant): Led a turnaround in declining profits, achieving substantial revenue and margin growth.
- Managing Director (Egypt): Centralized operations and doubled revenue within the first year, tripling it by year three.
- Consulting & Integration Manager (Middle East): Delivered a 530% revenue increase and 30-point margin improvement through transformational leadership.
EDUCATION
- Doctor of Business Administration (DBA) – Swiss Business School, Switzerland
- BSc in Telecommunications Engineering – Cairo University, Egypt
- Executive Leadership Programs – MIT, Harvard Business School, London Business School
AWARDS & RECOGNITIONS
- Author of the amazon #1 best seller book “The future is here, business transformation for value creation”.
- Channel Magazine: Regional Channel Strategy Award (2014)
- ME top regional Vendor CEO (2017)
“The Future is Here”
Available NOW for purchase @ your favourite store
